These projects highlight the opportunities that AR can offer as a versatile venue for exhibiting artwork beyond an established exhibition space. One can even look further at the marketable potential of "visual merchandise" as exemplified by the Louis Vuitton sculpture. In either case, the end user can quickly and effectively visualize artwork in any space they choose. This could be simply to visualize a one-of-a-kind piece like Koons's "Rabbit" or the acquisition of artwork solely in the form of a virtual asset, a trend that is emerging among digital consumer goods.