Source

Koons - XR Goes Pop

Jeff Koons's 1986 sculpture "Rabbit" broke the record for the most expensive artwork sold at auction by a living artist. But do you remember the Augmented Reality version? Koons's playful Pop art " Rabbit " recently sold for $91 million in auction at Christie's in New York. Chri

xrgoespop.com

Sebastian Errazuriz Launches Augmented-Reality Platform to Sell Artwork During Pandemic

Multifaceted designer Sebastian Errazuriz teamed up with artist Zander Eckblad to develop an augmented reality platform called All Show. Functioning as an online exhibition, the project allows collectors to preview artworks in the comfort of their homes during the coronavirus pandemic. Viewers can browse artworks self-published by artists on the website using their smartphones.

hypebeast.com

Louis Vuitton II - XR Goes Pop

At this year's annual Apple Worldwide Developers Conference (WWDC) in June, Geoff Stahl, Senior Director of Software, Technology Development Group at Apple, announced Apple Pay being integrated directly with AR Quick Look. This makes it easier for consumers to try on and buy items directly from within an AR experience.

xrgoespop.com

Analysis

These projects highlight the opportunities that AR can offer as a versatile venue for exhibiting artwork beyond an established exhibition space. One can even look further at the marketable potential of "visual merchandise" as exemplified by the Louis Vuitton sculpture. In either case, the end user can quickly and effectively visualize artwork in any space they choose. This could be simply to visualize a one-of-a-kind piece like Koons's "Rabbit" or the acquisition of artwork solely in the form of a virtual asset, a trend that is emerging among digital consumer goods.