Source
Analysis
While my project does not intend to utilize face projection in the AR experience, this site's reference to Lady Gaga's David Bowie tribute at the 2016 Grammy's presents an instance in which visual effects in AR takes center stage at a prominent event. I see this as both a great utilization of AR on such a visible platform, but also a design technology being adopted by pioneering and influential artists, such as Lady Gaga. Live events like the Grammy's, including other award events, music festivals, sports events, and others, all aim to surpass the past with new visual attractions and the idea of interactive visual effects in AR can truly take the user experience to the next level. In this particular scenario, the AR effect was defined specifically for Lady Gaga's live performance and recorded as such. But taking this idea further, AR experiences with interactive visual effects can potentially hand over the controls to each attendee, whether they are at the venue in-person or watching via TV or online, thereby creating unique, personalized experiences for each viewer.