The AR Roundup: May 2020
AR/VR investment volume (number of deals) declined significantly in the last 2 quarters. Total quarterly investment volume in Q1 2020 was at a similar level back in Q4 2013, before VC interest in the current wave of AR/VR was sparked by Facebook acquiring Oculus, according to Digi-Capital (VentureBeat) Brooklyn-based sneaker retailer GREATS saw 3.4x higher brand lift with Augmented Reality ads resulting in 38,300 additional people who remembered the brand.
