IKEA and Space10's experiments in their project showcase the use of AR for redefining the spaces and objects in one's home in ways beyond that are physically capable. The integration of other emerging technologies, like machine learning and artificial intelligence, with AR takes the experience even further than a static visualization. To me, the captivating aspect of this project is that the end user become the creator of their experience by interacting with the application and modifying the reality around them as seen through the visualization portal. And while AR can be experienced through a mobile device as a starting point, these experiences can seamlessly translate across to the emerging platforms of immersive head-mounted displays (HMDs).